Earlier this year, the Internet Corporation for Assigned Names and Numbers (ICANN) approved .XXX as a sponsored top-level domain (sTLD). The .XXX extension is intended for use by the adult entertainment industry.
If you would prefer to keep your trademark out of the virtual red light district of the .XXX domain, the time to act is now. From September 7, 2011 to October 28, 2011, domain registrars will accept applications from trademark owners who want to block the use of their trademarks in the .XXX domain.
You may not want your trademark to take a walk on the wild side, but if you don't act quickly, you may not have any choice.
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